A full calendar shouldn't depend on who you know.
SoFlo AI builds and manages AI-powered ad campaigns on Facebook and Instagram — designed specifically for South Florida contractors. Every lead flows directly into your AI receptionist and gets booked automatically.
The Problem
Referrals are great — until summer ends, snowbird season slows down, or a competitor opens up down the road.
Most contractors know they should be running ads. They've tried boosting a post, maybe hired a marketing agency that didn't understand the trades, maybe spent money they couldn't track. They got clicks, not jobs.
The difference between clicks and booked jobs is what we're actually selling.
What Makes Our Ads Different
Built by people who understand contractors — not a generic agency
We know the difference between a Carrier and a Lennox. We know what a Tuesday in August means for HVAC demand in Palm Beach County. We know what South Florida homeowners worry about when hurricane season starts. That knowledge shows up in the ads — and it makes them convert better.
Written with AI, but written for real people
We use AI to build more ad variations, test more headlines, and find winning creative faster than a traditional agency ever could. But the output sounds like a real contractor talking to a real homeowner — not corporate template language. Authentic copy converts better. Period.
Faster testing means less wasted money
Traditional agencies run one or two creative variations and wait weeks for data. We build dozens of variations and find what works in days. Your budget goes further and works harder.
Every lead gets booked automatically
This is the part that makes everything else matter. Your ads drive a lead to your receptionist. Your receptionist answers instantly, books the appointment, and puts it in your calendar. You never lose a lead to a slow response. The whole funnel works together.
What We Handle
Strategy and audience targeting
We identify the homeowners most likely to need your service in your specific service area — and we build audience segments around them. No spray and pray.
Ad copy and creative production
We write the headlines, the body copy, and the call to action. We produce or source the visuals. Everything is on-brand for your business and your market.
Campaign setup and launch
We build the campaigns in Meta Ads Manager, set up conversion tracking, and connect everything to your receptionist. You don't touch the technical side.
Ongoing optimization
Every week we're looking at what's working and what isn't. We shift budget toward winning ads, cut what's underperforming, and test new creative. Nothing runs on autopilot.
Monthly plain-English reporting
Every month you get a report that tells you what you spent, what you got, and what we're doing next. No marketing jargon. No vanity metrics. Just jobs booked and cost per booking.
What This Looks Like in Practice
Month 1: We learn your business, your service area, your slow season, your most profitable jobs. We build the first round of creative and launch.
Month 2: We have real data. We cut what didn't work and double down on what did. Creative improves. Cost per booked job drops.
Month 3+: A predictable, consistent flow of new leads into your business — independent of referrals, seasons, or word of mouth.
Who This Is For
Contractors who've tried ads before and didn't see results from a generic agency. Contractors who've never run ads and don't know where to start. Contractors with a great reputation locally but no way to reach new homeowners at scale. Contractors who want a full pipeline heading into season — or who need to fill the gap when season slows down.
Works for: HVAC · Plumbing · Electrical · Roofing · Pest Control · Landscaping · Pool and Spa · Painting
Pricing
Custom pricing based on ad spend and campaign scope. Quoted after free discovery call.
We'd never run ads before — didn't know where to start. SoFlo AI handled the whole thing. Three new booked jobs came in the first two weeks.
— Electrical Contractor, Fort Lauderdale
Questions we hear a lot.
Stop depending on referrals. Start building a pipeline.
Book a free 30-minute demo. We'll show you what an ad campaign built for your trade and your market looks like — and what a realistic pipeline could look like for your business.
Or call us directly: 772-247-1974